5 SEO Mistakes Local Businesses Make (And How to Fix Them)

Ranking on Google isn’t just about content — plenty of local businesses lose visibility to simple technical mistakes. Here are five of the most common ones we see.

1. Missing or duplicate title tags — every page needs a unique, descriptive title.
2. No mobile optimization — most local searches happen on a phone.
3. Slow page speed — Google factors load time into rankings.
4. Missing alt text on images — hurts both SEO and accessibility.
5. No structured data — makes it harder for Google to understand what your business does.

A free scan will flag most of these automatically so you know exactly where to start.